Paid Search Associate

Qualifications

As our resident paid media expert, you will be the go-to person for all things paid media. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed above represent the knowledge, skill, and/or experience required to fill the role’s responsibilities.

Education / Experience

1. Bachelor’s degree preferred, equivalent experience and/or proven track record of results accepted
2. 2 - 4 years of experience directly managing Google Ads campaigns, willing to train and/or build development pipelines
3. Meta ads and Microsoft Ads experience is desired, but not required
4. Hands-on experience directly managing paid advertising via search, Pmax, display, demand gen, etc.
5. Current Google Ads certification (Search, Display, AI, & Measurement required)
6. Experience successfully working with third party marketing agencies
7. Multi-channel experience preferred
8. Experience working cross-functionally to better understand the business objectives across multiple departments and deploy paid media to achieve them
9. Hands-on experience optimizing towards upper and lower funnel conversion metrics

Skills/Knowledge

1. Successfully managed 25+ accounts while achieving campaign / growth goals
2. Intermediate knowledge of Microsoft Excel, with basic knowledge of Word, PowerPoint, etc.
3. Comfortable aggregating performance data from multiple sources and mining for insights
4. Comfortable using Google Analytics (GA4) and Tableau
5. Performance driven, growth mindset and not satisfied with the status quo
6. Mathematically minded and makes decisions using hard data
7. Excellent verbal & written communication skills
8. Comfortable working in a collaborative environment with cross-functional stakeholders
9. Experience working with Google Tag Manager to set up granular conversion tracking and attribution for paid media campaigns
10. Moderate experience working with WordPress websites to carry out landing page optimization, conversion rate optimization, and building foundation for conversion tracking and attribution