Contemporary Research In E-marketing (Hardcover)
Product Description
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.
Product Details
* Hardcover: 375 pages
* Publisher: Idea Group Pub; illustrated edition edition (July 22, 2005)
* Language: English
* ISBN-10: 1591408245
* ISBN-13: 978-1591408246
* Product Dimensions: 10.3 x 7.2 x 1.1 inches
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